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Biography of Benetton
Name: Benetton
Birth Date: N/A
Death Date: N/A
Place of Birth: N/A
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Gender: Male
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Benetton
Benetton, founded in 1965, and initially producing fine colorful knitwear, expanded to become the largest apparel network in the world. Benetton Group's diversification into a wide range of products and activities and its often controversial advertising techniques made the Benetton name a household word.The Benetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, Luciano (born 1935) left school to work in a clothing store in order to support his mother, sister Giuliana, and younger brothers Gilberto and Carlo.Luciano developed promotional and commercial expertise as a clerk in a textile store in Treviso. Later, as a representative of small textile establishments, he built up contacts with the Roman knitting magnates who were helpful when the family expanded its operation. As president of the Benetton Group, Luciano led the expansion of family holdings, particularly in the 1990s. …showed first 150 words…
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…showed last 150 words…the first world food summit held in Rome.Benetton's use of information technology facilitates the management of the global business from Ponzano Veneto. Students from around the world study at Fabrica, Benetton's arts and communications research center near Treviso, learning communications in all its forms and using the new technologies that will take them, and Benetton, forward into the future. Further Reading Additional information on the Benetton family can be found at their official Web site, www.benetton.com; in Business Month (February 1989); Business Week (March 5, 1990; April 10, 1995); Los Angeles Times (January 23, 1994; April 21, 1996); New York Times (November 23, 1993; March 20, 1997); Washington Post (January 21; August 29, 1995); and in Italian language references: P. Calvani, "Perche tutti copiano il modello Benetton" Espansione (1986); Giuseppe Nardin, La Benetton (1987); E. Rullani and A. Zanfei, "Benetton: invenzione e consolidamento di un sistema internazionale," Bolletino Ospri (1984); G. Turani, "Benetton sbarchera'a Milano e Wall Street," La Repubblica (December 15-16, 1985); WWD, (May 1, 2000); UNESCO Courier, (December 1998).
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