 |
 |
|
Biography of David MacKenzie Ogilvy
Name: David MacKenzie Ogilvy
Birth Date: June 23, 1911
Death Date: N/A
Place of Birth: West Horsley, England
Nationality: American
Gender: Male
Occupations: business executive
David MacKenzie Ogilvy
David Ogilvy (born 1911), an American business executive, was a leader in the post-World War II "creative revolution" in American advertising.David Mackenzie Ogilvy was born on June 23, 1911, in West Horsley, England. He attended preparatory school in Edinburgh from 1924 to 1929 and won a scholarship in history to Christ Church College, Oxford. By his own admission an indifferent student, Ogilvy left Oxford without a degree in 1931 and spent a year as an apprentice chef in a Parisian hotel. He returned to Great Britain and supported himself by selling cooking stoves door-to-door. He was so successful that his employer asked him to prepare an instructional manual for his fellow salesmen. The manual, together with the intercession of his brother Francis, helped win him a position at the London advertising agency of Mather & Crowther. He remained there until 1939, when he decided to seek new opportunities in the United States, a country that had …showed first 150 words…
You are viewing only a small portion of the biography.
Please login or register to access the full copy.
|
|
…showed last 150 words…Ogilvy emerged as one of advertising's most eloquent spokesmen. Yet he never hesitated to point out the faults of his profession. One of the most creative advertising men of his time, he was scathing in his criticism of those executives so "creative" that "they forget their main mission--to sell the product." Certainly no one ever "sold the product" better than David Ogilvy. Associated Organizations Further Reading Ogilvy described his professional career in Confessions of an Advertising Man (1963). Blood, Brains and Beer: The Autobiography of David Ogilvy (1978) provided the personal details. In Ogilvy on Advertising (1983) the master surveyed the contemporary scene. The Unpublished David Ogilvy was released in 1988. Ogilvy's achievements were placed in historical perspective in Stephen Fox, The Mirror Makers: A History of American Advertising and Its Creators (1984). His most famous advertisements are reproduced and analyzed in Robert Glatzer, The New Advertising: The Great Campaigns from Avis to Volkswagen (1970).
Need a custom written paper?
|
|
 |
|
