A Marketing Audit Paper of the Cialis Product

Introduction In 1998, Pfizer released the first erectility dysfunction pill, Viagra. Sales for this product reached $1 billion in 2001, and it soon cemented itself in popularity as the top sex drug of the 21st century. Though it was an erectable dysfunction pill, Pfizer in its advertising apparently promoted the product as more of a sex enhancer, which caused some controversy because of the difference from its original purpose. Nevertheless the drug continued to sell successfully, becoming a …

…BUSINESS/510120494 Taldalafil (2006, July 6). In WikiPedia, The Free Encyclopedia. Retrieved July 6, 2006, from http://en.wikipedia.org/wiki/Cialis Total Cialis sales pass $1B (2005, July 21). Puget Sound Business Journal. Retrieved July 8, 2006, from http://www.bizjournals.com/seattle/stories/2005/07/18/daily32.html Vardenafil (2006, July 6). In WikiPedia, The Free Encyclopedia. Retrieved July 6, 2006, from http://en.wikipedia.org/wiki/Levitra Viagra ® (sildenafil citrate) Erectile Dysfunction Prescription Medicine (2006). Pfizer Inc. Retrieved July 6, 2006, from https://www.viagra.com/index.asp