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From the moment a baby is born, that baby is molded in the eyes of their elders. As the baby grows into a child many toys are given as presents and awards by the parents. These toys shape the personality and future of the young child for better or worse. Natalie Angier brings up the point in Drugs, Sports, Body Image and G.I. Joe that, "Some researchers worry that Joe and other action-hero figures …

…giving her opinion from a girl's prospective and not from a male's view point. The reason companies produce toys is to make a profit for themselves even if the product does hurt the well being of the individual. In this case, however, the product is not significant enough for it to have an effect of the child's life. An individual is more likely to be more impacted by friends and music than by a toy.