Business - Top Marques

A business such as Top Marques will naturally have objectives to succeed in the short and in the long term. The objectives that Top Marques have are: Profit Maximisation, Survival, Reputation Expansion/Growth, Sales Maximisation, Produce a Service, Provide Employees. Top Marques will be looking at accomplishing all these objectives in the Future, but the main goals for Top Marques at this stage are: Profit Maximisation, Expansion/Growth, Sales Maximisation and survival in the niche …

…better quality goods at lower prices with services to attract consumers. Top Marques will need to compete by influencing sales. The strong pound restricts exports and influences imports therefore the majority of goods bought by mass are from abroad. As Top Marques also are within the secondary sector of industry they will be producing and selling in bulk. If the imports are cheaper Top Marques sales will decrease, as firms will be buying from abroad.