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CONSUMER BUYING BEHAVIOUR & ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR
Date Submitted: 09/10/2006 00:02:04
Category: / Business & Economy
Length: 18 pages (5078 words)
Views: 137488
1<Tab/>CONSUMER BUYING BEHAVIOUR<Tab/>3 1.1<Tab/>Introduction<Tab/>3 1.2<Tab/>Types of Consumer Buying Behaviour<Tab/>3 1.3<Tab/>The Consumer Buying Decision Process<Tab/>4 1.4<Tab/>Personal factors influencing the buying decision process<Tab/>5 1.5<Tab/&…
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…changes. <Tab/>Organisational: Objectives, purchasing policies, resources, buying centre structure <Tab/>Interpersonal: Cooperation, conflict, power relationships <Tab/>Individual: Age, education level, job status, personality, income 2.5<Tab/>Concluding remark I hope you enjoyed my short overview about the topics "Consumer buying behaviour" and "Organisational markets and buying behaviour"; and I also hope that my explanations were understandable.
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