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Checklist for Strategic Planning Apple Computer
Title: Checklist for Strategic Planning Apple Computer
Category: Business & Economy
Details: Words: 2127 | Pages: 9.1 (approximately 235 words/page)
Checklist for Strategic Planning Apple Computer
Checklist for Strategic Planning for Apple Computer
This paper continues to discuss a strategic plan for Apple Computer, Inc. It covers the grand strategies, long term objectives, interviews, SWOT analysis and Porter's Five Forces analysis.
Grand Strategies
Apple Computer serves a niche market for education, consumer, and professional markets. Low-cost leadership, according to former CEO, John Scully, was lost to Apple in the 1980s when he made the decision not to switch to the Intel microprocessor (Lettice, 2003, par. 1). Since that time, Apple and IBM jointly …showed first 85 words of 2127 total…
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Jobs, S. (2003). Speaking Out: Apple's and Pixar's Steve Jobs. Business Week
Online. Retrieved October 11, 2003 from the World Wide Web: http://www.businessweek.com/technology/content/aug2003/tc20030813_7
682_tc121.htm
Lettice, J. (2003). Sculley explains how he missed the chance to trash Apple.
The Register. Retrieved October 13, 2003 from the World Wide Web:
http:// http://www.theregister.com/content/39/33336.html
Mossberg, W. (2003). Bag and Baggage: Interview with Steve Jobs. All Things
Digital. Retrieved October 11, 2003 from the World Wide Web:
http://bgbg.blogspot.com/2003_05_25_bgbg_archive.html
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