Communication Strategy

Title: "Companies Shift Internal Communications Strategy, Scale Back Mass E-Mails" Author: Choe, Stan Pub.: Knight Ridder/Tribune Business News Date: March 19, 2001 Summary: With the overload of e-mail and Internet access, companies have more avenues than ever to communicate with their employees. But a problem arises when the company is trying to inform their workers with important information. It has become difficult for employees to distinguish what is important and relevant to them. Employees are overloaded …

…doing more damage than good. If employees grow agitated and do not read important information, figuring that it does not pertain to them, problems of miscommunication arise across the board. To avoid this, companies must realize the importance of proper communication and create new means of doing so. FirstNet is an excellent idea. This way, employees can actually see whom they are working for, as some have never seen their president or CEO. ------------------------------------------------------------------------ **Bibliography**