Armin Hofmann’s effect and significance as a Swiss designer included published the Graphic design manual: principals and practice in 1965. This book became a reference for many young designers and thus created a sort of design recipe that could be followed and repeated by others. This is one of the limitations of some of his work, it created a guidebook or path to follow that could be simply adding styling to create the “international style”. Hofmann was also an educator at Basle. His values were …showed first 85 words of 302 total…
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…showed last 85 words of 302 total…order and clarity. His work simply expressed and communicated the message, without adding unnecessary decorations or styling to the piece.
Both Hofmann and Weigngart’s work and teachings while at Basal influenced April Griman. Her work exemplifies both the formal values of Swiss typography and the visual experimentation and freedom that Weigngart expressed. This is showed in her book jacket cover for Building in LA, where she used aggressive visuals, and color mixed with ordered typography, to maintain the simplicity of the subject and message.
