George Eastman

George Eastman was your average teenager. He was a high school dropout, judged "not especially gifted" when measured against the academic standards at the time. His family was poor but he took it upon himself to support his two sisters and his widowed mother, one of the sisters were severely handicapped. At the age of 14, he began his career as an office boy in an insurance company. Soon after, he was a clerk in a …

…a question of trying out a great number of combinations of letters that made words starting and ending with 'K.' The word 'Kodak' is the result." Kodak's distinctive yellow trade dress, which Eastman selected, is widely known throughout the world and is one of the company's more valued assets. Thanks to Eastman's inventive genius, anyone could now take pictures with a handheld camera simply by pressing a button. He made photographers of us all.