Marketing

Making a Difference - The societal marketing concept supporting educational and cultural issues Project work for the marketing-seminar of Dr.Gulawani by Robert Motzek Content 1. Introduction 3 2. Theory of the societal marketing concept 4 3. Evolution of social responsibility 5 4. Societal marketing today 8 4.1. Why do companies adopt the societal marketing concept? 8 4.2. Implementation of Societal Marketing 10 4.3. Societal marketing supporting educational and cultural issues 12 4.3.1. In big business 13 4.3.2. In small business 16 4.3.3. Dangers and criticisms 18 4.4. Controlling societal marketing and social responsibility 21 5. Future development …

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