Introduction & Background Information
Newtown Sports Centre is a community Leisure facility located within the grounds of Newtown High School. You have been tasked with developing a strategic marketing plan for the centre for the next 3 years.
The centre broadly comprises of the following facilities: -
6 badminton court sports hall
Activity/party room
Refreshment area (vending machines only)
Health Suite
Large fitness suite
2 floodlit outdoor multi-sports games courts
The centre currently operates a varied programme of activities . In general, these include casual hire of facilities (badminton, …showed first 85 words of 3267 total…
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…showed last 85 words of 3267 total…growing problem
Department for Culture Media and Sport (DCMS) (Dec 2002) Game Plan: a strategy for delivering Government's sport and physical activity objectives)
Leisure News. Ives, J (Dec 2003) Pressure Grows in Health Debate
Leisure Management (Sept 2003) A Bright Future - Overview of 2002
Council Strategy (2003/4)
McDonald. M (2002) Marketing Plans. How to Prepare them, How to use them (5th Edition)
Mintel Report (2002) Leisure Centres and Swimming Pools - UK
Mintel Report (2003) The Leisure Business
Recreation (Jan 2003) Riley. R, Just What is Game Plan?
Recreation (October 2003) So, what do kids want?
