Marketing Strategies: 'Madcap Craftbrew & Bottleworks Inc: Zebra Beer-It's Not All Black and White'

With the high quality our product and sophisticate marketing plan, Madcap Craftbrew & Bottleworks, Inc. (MCB) has already surpassed the expectation of many of its breadth of distribution. At the same time, to ensure company's long term viability, management at MCB is committed to increase the sales of Zebra beer to the end consumer through competitive pricing, mass media promotion, and effective distribution. Even thought people of different age group and demographics find Zebra …

…distributor will help achieve the desired result. With more brand of beer in the market than stores are able to carry, getting distribution for a new beer is problematic. MCB, however, have done very well in gaining acceptance due to its unique packaging. More importantly, management at MCB recognizes the fact that if a beer is not cold, it is not sold and is determined to obtain more facings in the refrigerator than more display.