Needs of Reality || Wants of Desire

From dazzling new make-up lines to sleek new clothing styles, many magazines for young women present the glamour of being young and beautiful. Each page flaunts life as a pursuit of pleasure and happiness. However, reality suggests that life is not solely based on beauty and bliss. So how would an advertiser introduce an aspect of reality that conflicts with the beauty of life? Published in Lucky magazine, an advertisement supporting no smoking by the …

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