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…consumers in their millions, and also to a very wide range of companies. The Internet has provided marketers with new, exciting an! d challenging advertising prospects. There will undoubtedly be many lessons to be learned in the near-future concerning the intricacies and quirks of advertising on the Internet. ------------------------------------------------------------------------ **Bibliography** Works Cited Styen, C., Introducing Interactive Marketing. Marketing Mix. Volume 14, Issue 7 , July 1997 Rath, B., Marketing on the Web: Net Return. Marketing Mix. Volume 14, Issue 3, April 1997