PEAPOD INC., THE ONLINE GROCERY BUSINESS

Peapod provides online grocery shopping in eight metro areas in US. Its online shopping website is backed by a powerful distributor network consisting of tie-ups with local retail outlets and recently its own distribution warehouses. Members pay order and delivery fees for home delivery. The company faces a financial crunch and is mounting huge losses despite its growth due to very high order fulfillment costs. Its chief competitors are local grocers who sell at a …

…amp;lt;Tab/>-<Tab/>Free forOrders over$75 Delivery window<Tab/>2 hours<Tab/>30 minutes<Tab/>-<Tab/>1-4 days Key Strengths<Tab/>First inbusiness, purchased by Royal Ahold<Tab/>Leadingautomatedfulfillmenttechnology<Tab/>Backed byAmazon.com<Tab/>Nationwidereach, nongroceryitems