Title: Royal Bank of Canada Category:Business & Economy / Global Economy Details: Words: 1621 | Pages: 6.9 (approximately 235 words/page)
Royal Bank of Canada
RBC Financial Group
RBC Financial Group (RY on the TSE and NYSE) is one of North America's premier diversified financial services company's. Within Canada it is the leader in most of its businesses. RBC Financial Group is a new master-brand. It was formerly known as The Royal Bank of Canada. They dropped the name "Canada" from their title as a marketing ploy to sound less junior league to the Americans. The move symbolizes the evolution that the organization has undergone in recent years. Expanding beyond …showed first 85 words of 1621 total…
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…showed last 85 words of 1621 total…was affected by the terrorist attacks on the World Trade Centers. While the direct impact of those attacks on the company were not material, they did have lasting effects on their subsidiary businesses. The capital markets have slowed down, this financial insecurity has led to a lowered consumer confidence. What RBC has done successful is build a very diverse business mix. It is this mix and their ability to adjust their businesses that should ensure they perform well through any tough times that lay ahead.
