The Marlboro Man

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…came down from his billboards, scoreboards, doorways, and double-page spreads in Sports Illustrated (Carrier 2). Nonetheless, the successful image and appeal of the Marlboro Man had made him the top advertising icon of the century. What will the West, or America, be like without his image? Table of Contents Topics Page Introduction 1 Creation of the Marlboro Man 1-2 Marlboro Men Models 2-3 Appeal and Image 4-5 Statistics 5-6 Harm and Opposition 6-7 Conclusion 7-8 ------------------------------------------------------------------------ **Bibliography**