Tobacco Marketing

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…anti-tobacco attitudes and beliefs. (Farelly, et al, 2002). Studies have shown that an aggressive national tobacco countermarketing campaign can have a dramatic influence within a short period of time on attitudes toward tobacco and the tobacco industry. Associated with the attitude changes were reduced intentions to smoke. If these changes foreshadow the future of tobacco attitude and consumption, countermarketing campaigns are on the path to changing the image of the tobacco industry and reducing tobacco use.