Toms of Maine Company

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…s seal of approval for its fluoride toothpastes, shelling out about 10 times the usual sum because the company refused to test its products on animals. He is a visionary and preaches what he believes is right. He feels that how the workers feel about their role in the enterprise reflects, in many ways, on how they perform. His socially responsible capitalism views are what he believes is need in order to have a successful company.