"Two ways a woman can get hurt" by Jean Kilbourne.

How and why sex and violence is used to represent women in advertising? In our competitive world of business and products, the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. The industry consider an add as effective when brings to …

…culture much worse then a masculine side. In the conclusion, the media demand from women not only perfectly looking but also subordinate to a man. They suggest that a true woman will always do whatever takes to maintain positive relationship to a man whatever it takes: making herself beautiful for him or being his tool to fulfill his sexual desires and to ensure himself that he indeed represents something better than she does. (BIL ANNA)