AFL

AFL football is one of the most loved sports in Australia. This popular game attracts over 13.9 million people a year. It has, according to research conducted in 1999 the 3rd highest number of registered players in any Australian sport with the figure standing at 447,436. As the AFL is a premier sporting competition it commands high levels of corporate sponsorship, massive media coverage for 12 months of the year and huge attendances. AFL’s main sponsor is Coca-cola …

…into 5 key areas, Football operations, finance, game development, commercial operations, corporate affairs and communications. The AFL has embarked on a program to build the key areas and participation in newly emerging states that guarantee the long-term future of the game throughout Australia. At the moment the Essendon football club is the best in the league, with 20 consecutive wins, with superb performance and they aren’t stopping until, they’re crowned the premiers of the year 2000.