ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE

ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE (Studi Pada Penderita Rawat Inap Rumah Sakit) Hanif Mauludin§ Abstract The study was undertaken with the rationale that service quality is an important aspect for organization leaders to consider, especially for service oriented organizations to satisfy their customer. Satisfying the customers provides the organization with a good corporate image. A good corporate image serves as an effective strategy in winning the competition with other businesses of the same type. …

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