ATT Breakup

AT&T Breakup Our book talks about managing strategy and strategic planning. I chose to write my paper on AT&T’s recent breakup into four satellite companies. I intend to show how their past planning was not well-suited for their rapidly changing industry, and how they are now adjusting strategies and preparing for the uncertainties that the future holds. AT&T's voluntary breakup marks the end of the bigger-is-better era. For much of the 20…

…wanted, they were still being burned at the stake. Now we'll never know if Mike Armstrong's long-term plan would have been a success or failure. These recent struggles that AT&T and Lucent (who is having problems of their own) have proven that no matter how good of a plan you think you have, you never know what the market and future has in store, sometimes the best planning is having more than one plan.