AUDIENCES AND USERS

How might our patterns of consumption be influence by the growing importance of new multimedia technologies? One influential multimedia on people’s patterns of consumption is the World Wide Web. There are not many places one can go on the Internet without being exposed to advertisement. Many Internet sights offer free email services, information, or items. Unfortunately, the pages are often laden with advertisements. Most businesses today have a site on the Internet where you …

…find sights that offer free shipping. Another phenomenon that is using television and the Internet is the Big Brother show. The live television show is on Monday through Saturday. When the show is on there are advertisements for America Online. One can view the TV show members online anytime on the Internet. Once one visits America Online to view the TV cast members in the Big Brother house there are advertisements on the web page.