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There are many different ways that the media tries to sell or advertise their many products on the market. Each company has a different strategy, but they all target a certain group of people when they market their product. Such things as gender roles are portrayed only to attract customers. Some advertisers use this in a very subtle unnoticeable way while others make it very apparent. Let’s take the ads displayed in “Maxim” for …

…reversed if their product is used. This kind of advertising in society is shocking if you notice how personal and how unbecoming companies can market their ads, and still sell their product, with no shame. The media has numerous diverse procedures when promoting their many products. While some ads are very mild and do not have to use sex and gender roles to sell their products, these two examples show that sex really does sell.