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The marketing cycle begins with a product that is created to meet a consumer’s need. The most important rule in advertising is to know the product and the consumer, because advertisement is an art, and there are many ways to persuade. If an advertisement can reach to the emotions of the consumers, the product is sold. Consumers do not easily forget an advertisement for a product that touches their heart, makes them angry, or …

…get across is that drinking this grapefruit juice will bring the consumer closer to rapture, but there are many other techniques used. Advertisement is not something that is simply thrown on a page. Advertisements are carefully thought out and if effective will never be forgotten. Advertising is an art of selling hope. Many products sell and guarantee things that could never be possible. But with the accurate techniques, consumers will believe that anything is possible.