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Sun Micro System¡¦s DOT Sun Micro Systems, a Tech Giant, always seems to persuade its audience through powerful logical persuasion. In this T.V Commercial they have used Informal Logic and Common Sense almost flawlessly. It¡¦s the commercial¡¦s simplicity that appeals to the audience. The Commercial starts with a soft music. This music tends to grab audience¡¦s attention immediately through its soothing and magnificent sound. The commercial tries to convey a …

…technical revolution in U.S economy. The company tends to influence the modes of reasoning of its audience that they find convincing. White background, soothing music, Common sense, Cultural assumptions and use of character seem to convince the audience that Sun has earned its true share of the economic evolution. Their dominance of the tech industry seems to be viable and they should be given credit for the ideology they have used to do this.