Amy Heckerling Clueless

“In the process of transformation, the new text becomes the excuse for someone else’s vision.” It can be said that in the production of “Clueless”, Amy Heckerling has used Jane Austen’s “Emma” as a stimulus. However, it is evident that through her transformation of purpose, context and values that “Clueless” is a text in its own right and should not be overlooked as an insightful view into the social constructs that exist within …

…are entirely different in terms of context and values In claiming that “Clueless” was merely a modern day expression for Jane Austen’s vision as communicated in “Emma”, Amy Heckerling is denied the opportunity to impart the audience with her own vision concerning temporal society and culture. Through her modification of the purpose, context and values seen in “Emma”, Heckerling has produced a text that is an epitome of the materialised world that exists today.