Analizing an Ad

Mark Paden Title... Men are no longer limited to getting the good-looking girl by drinking alcohol, now they can get two girls at the same time. Crown Royal has, through their current print ad campaign, declared that a man sharing drinks made of Crown Royal with two women is the end of the perfect day. Alcohol advertising has instilled the idea that their product will allow a man to get the good looking girl. This …

…man gets up and gets a pair of beers from the refrigerator and looks back at the woman and sees her friend/roommate/sister sitting on the chair. He then grabs another beer from the refrigerator and the words “Why Not?” appear on the screen. I’m not sure if the “Why Not?” suggests a unlikely romantic encounter or simply the equally unlikely idea of sharing your beer with your girlfriend’s friend/roommate/sister.