Appeal In An Ad

The advertisements within a magazine reflect the audience in whom they are attempting to reach. According to Jib Fowles, "people can understand media as having two orders of content"(141) to a product. These two orders of content are the drive in the minds of consumers and the information regarding the goods sold. Advertising is a message designed to promote a product, a service, or an idea. The purpose of most advertising is to sell products …

…that teenage pregnancy is not right because teenagers are too young to have a baby. The ads in a seventeen magazine targets young teenage women. Advertisers wants to satisfy a teenagers need. The need to dress and look good. Teenagers are more concerned about their looks to other people. A common appeal that advertiser show in a seventeen magazine is the need for attention. Why attention? Young people want to be recognize by other people.