Baby-Boomer Marketing Gold

Outline I. The Babyboomers in Sheer Numbers a. Generation Explosion i. The signicance of 1946 ii. Amazing Multiples b. The Pharmaceutical Industry and the Boomers i. Viagra ii. Celebrex II. The Younger Baby Boomer A. Beating the Boomer Rush i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else iv. The In’s and Out’s with Baby-Boomer Buying B. Boomer Economics v. Retail Stores …

…Studies Focus Attention on Baby Boomers' Long-Term Care Needs. Association Management, 52 (10), 26. The Editors. (2000). Making the Most of Midlife. U. S. News & World Report, 129 (11), 20. Lilienthal, Heather. (2000). “Insuring for the later years.” Des Moines Business Record. 16 (36), 2. Goebel, Brian. (2000). “Preparing Taft-Hartleys for the 21st Century : Health Care Leads List of Challenges for plan Administrators.” Employee Benefits Journal. 25 (2), 4. U.S. Special Committee on Aging. The Cash Crunch: The Financial Challenge of Long-Term Care for the Baby Boomer Generation. Washingto