Benneton and Calvin Klein

For our ISP research assignment, Christina and I have chosen to analyze two leading companies in the clothing and accessory industry, Calvin Klein and Benetton. Both companies have proven distinction and success in today’s global market, as they have gone beyond the expected and have used alternative methods in their campaigns and structures to expand worldwide. The topic of ethics and social responsibility has been a primary concern for these companies, as both have …

…which the company is to be run. Originally created in 1972, this manual has gone from a 10 page basic outline for selling tactics to a complete business guideline, compliment from the 14 re-adjustments that have been made over the decades. Today, much of an emphasis is placed on personal commitment, enthusiasm, hard work, individualism, and equality for the employee. The company as a whole relies heavily on technological innovation, marketing wisdom, and 100% quality to keep their success.