Black Entertainment

What is an advertiser looking for in a possible endorser? Is it the celebrity superstar? With the millennium going full force many advertisers are looking for that person who really is known throughout the world. It is also no surprise that a very large percent of these endorsers are African Americans. “He’s a world class athlete. He’s also cool, personable, and he’s fun” says Perry Rogers, president of Alliance Sports Marketing in …

…no way they should be ridiculed or ignored. A fun, outgoing, and all around great person in the limelight are being targeted by major advertisers. The African Americans as a whole are main targets by advertisers because of there celebrity status. The job of an advertiser is to help there company in some way to make major sales and what better way to do that then a famous and well known individual throughout the world.