Book Treasures

BOOK TREASURES Marketing Strategy Book Treasures’ strategy can target median age families made of young parents with children. The store is situated in a well-populated area of 86,575 people with an average household income of $54,374. Book Treasures strategy is to identify and sustain its competitive advantage by satisfying the needs and wants of its market segment. For example, Mothers with young children look for places of entertainment and amusement for their children and what good place …

…flow and ultimately increase sales. These searchlights generate excitement for special events and bring in customers and profit as they get you noticed and remembered. In order for Book Treasures to be successful, the bookstore needs to be more than just a place to buy books; they need to implement a competitive advantage over the competition by satisfying the needs and wants of its market segment in this case young parents with children. Appendix A