Brand Equity

Brand equity can be viewed both as an intangible or tangible asset and or liability. The tangible being the monetary value of a brand and best viewed as the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. To best illustrate this point would be a supermarket, they frequently sell unbranded versions of name brand products. The branded and unbranded products are …

…and revamped to change with the times and new technologies. References Aaker, David A. (1982), “Positioning Your Product,” Business Horizons, 25 (May/June), 56-62. (1991), Managing Brand Equity. New York: The Free Press. Keller, K (1993) “Conceptualizing, measuring, managing customer-based brand equity” Journal of Marketing, Jan93, Vol. 57 Issue 1, p1 Rainer, D (Oct 1995)“Some handy hints on patents and trade marks,” Asia Business Review http//msc.citywest.unisa.edu.au/JEMS_articles.html www.aakers-college.com www.haas.berkley.edu