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Brazil and Italy Business Environments
Brazil Overview Capital City: Brasilia Principle Language: Portuguese Population: 151 million people Area: 3.3 million square miles Population Density per mile: 46.1 Natural Population Growth: 2.0% Currency: Cruzerio Exchange Rate (as of 4/11/97) $1.00 = 1.0640 (Moody’s 1077) Economy Brazil is the fifth largest country in the world and boasts the tenth largest economy. In 1994 the economy was US $536,309m which equals a per capita GDP of 3,370. Between 1985 and 1994 per capita GDP decreased by 0.4% this is due to the rapid population expansion of
other European nations. The GNP has been on the rise and inflation has remained low. Politically President Dini has stabilized the federal government after its scandals in 1993. He will be in office another two and a half years so the country should remain relatively stable up until that point in time. I would recommend the firm to open operations due to the growth prospects and overall opportunities that exist in Italy and the European Union.

