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Business - marketting
Date Submitted: 10/12/2003 08:57:38
Length: 3 pages (913 words)
Views: 42885
Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing Nature and role of markets or marketing: Role of marketing in firm or society: Firm: creates sales, brand image. A market allows you to create awareness of your product and increase market share. Society: Marketing creates jobs, products, services and tax to Government. Types of Markets: 1.Resource market: factors of production - Land, labour, capital, enterprise. 2.Industrial market: manufacturing market. Organisations that buy the component parts …
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…plan: change the: a.Product b.Price c.Place d.Promotion e.Target market Market Segmentation: Demographics: ƒæAge ƒæHousehold size ƒæReligion ƒæOccupation ƒæSex ƒæIncome Psychographic: ƒæBeliefs ƒæAspirations ƒæInterests ƒæLifestyle Geographic: ƒæSuburban ƒæRegional ƒæClimate ƒæTopography Behavioral: ƒæCustomer loyalty ƒæPurchase occasion ƒæUsage rates
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