Buyer Behaviour

Ad: Nike Source: GI magazine The brand image is of Maurice Greene one of the fastest runners in the world as a symbol of the company. He is used as a symbol of the company because of the athletic ability he maintains and that buying this product Nike want you the consumer to think that this product will help you to achieve a similar ability. He is one of, or, is the fastest short distance …

…a sports star or a well known public figure. The Audi ad is situated in the second page of the magazine which means that consumer’s chance of perception will be greater as the concentration of the consumer will be at it’s highest. The Mojo ad is situated in the middle of the ad which may mean that the reader may just flick on through as their concentration levels may be at their lowest.