Captain Morgan

What intrigued me most about this ad was that it stuck out when I was looking through the magazine. The ad that I chose is for Captain Morgan’s Original Spiced Rum. The ad appeared in Maxim Magazine and in probably one of the best spots in the magazine. The Maxim Magazine I have is the special swimsuit issue and the ad was placed right in the middle of all the swimsuit photos. This is …

…to go out and party. The Captain Morgan ad I chose appeals to this audience because mostly everybody drinks. Drinking is part of every party you go to. So when people see the ad they are going to see this guy partying with these two beautiful ladies and it is implied that they were drinking Captain Morgan Spiced Rum, then the people who see it are going to want to drink that when they party.