Case study: Kama - House of Exotic Decor

Introduction to the business Name of business: Kama - House of Exotic Decor Location: 52 Elbow St, WEST KEMPSEY 2440 Type of business: Partnership. Reason for starting business: Interest of owners. Main objectives and goals of the business: The main goal of the business is to occupy its owner's time. Mission statement: To be creative and to teach others how to be. Personal reasons behind starting the business: The business was started for investment purposes. Was market …

…increase quality the owners would have to undertake some business courses or employ some professionals in the area of beads and exotic décor. SWOT analysis Strengths: ·Personal services ·Quality products ·Allows customers to create there own product ·Personal interest of owners Weaknesses: ·No advertising ·Business relies on passing trends ·Location is not in central business district Opportunities: ·Advertising could encourage customers ·To expand business and become a niche market Threats: ·Competition ·Passing of trend