Changing Xerox culture

Xerox – case study The Xerox Corporation with headquarters in Stamford, Connecticut was founded in 1906 in Rochester, New York as the Haloid Company, a manufacturer of photographic paper. In 1947, the Haloid Company obtained the license to Chester Carlson’s basic xerographic patents from the Battelle Development Corporation of Columbus, Ohio. Through the remainder of the 1940’s and the 1950’s it perfected and marketed the first xerographic copying machines. With the introduction of the plain paper copier …

…technology that is optimal for one division can be very different for another. So the decision has to be made on what is the right technology for Xerox as a whole. This decision is made by compromise between the division teams, and not by the decision by one person or team. By unleashing the entrepreneurial spirit in all employees, Xerox has gained a lot of strength, and secured its market position for years to come.