Clothing or Concept

IZOD: Clothing or Concept Every day, billions are spent on advertising with the intention of selling some product of one kind or another. Every day, even more people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are misleading and manipulative also increases. As a result, we have become more skeptical about what we see and hear, and we have …

…for more beer. More beer = more EXTREME LEISURE enjoyment.” This thoughtless statement does only more damage to an already suffering society and may even lead to more alcoholics and alcohol related deaths. The inappropriateness of this advertisement is evident, and its misleading and manipulative presence makes it a flawless representative of the so many unworthy ads. IZOD truly makes clear why our respect for the marketing industry continues to decline, and our distaste to grow.