Consumer sovereignty

Consumer sovereignty is the determination by consumers, of the types and quantities of goods and services produced by the economy. But in today's society, does this "sovereignty" actually exist? In agreeing with John Kenneth Galbraith, I think not! I say this simply because in today's world, advertising plays such a large role in the everyday lives of consumers.         The concept of advertising is simple: It's central function is to create desires. And in creating these …

…fact influenced, and that they virtually have no sovereignty when it comes to purchasing decisions. Consumer sovereignty could truly exist in a society where a consumer could clear his/her mind of all outside influences ,(TV, radio, newspapers, magazines, etc.), when making a purchasing decision. But as we all know, this could never happen. And with advertising in every facet of our lives, we have no choice but to be influenced, meaning having no sovereignty.