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Cover Girl Cosmetics
Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960’s? By: Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to
i33 p1. Cosmetics International Cosmetic Products Report, “Cover Girl Bolsters it’s Foundation.” July 1999 v15 i174 p11. http://www.covergirl.com/models/sara/sara1.html, “Sarah Thomas.” http://members.xoom.com/ XMCM/faith/news.htm, “Faith Hill.” http://www.aber.ac.uk/~ednwww/Undgrad/ed30610/nnr501.html “Semiotic Analysis.” Progressive Grocer, “Wicked for Halloween.” Oct. 1999 v78 i10 p122 Sloan, Pat. “Cover Girl Pays Attention to Both Brand and Product.” Advertising Age 3 March 1997. v68 n9 P12 (1).

