Cross-Cultural Management in outh Africa

CROSS-CULTURAL MANAGEMENT IN SOUTH AFRICA : PROBLEMS, OBSTACLES, AND AGENDA FOR COMPANIES ABSTRACT Within the context of opening of South African economy, the purpose of this paper is to explore cross cultural management issues in South African multicultural organisations. Using an emic approach, sixteen business cases were studies to explore the following questions : (1) What are the major problems and obstacles to be faced by South African firms to create a non racial integrative corporate culture ? ; (2) What …

…aim of the research was to better understand ‘from the inside’ the issues of cross-cultural management in South African companies to highlight future research directions. This should be done considering a variety of contexts where subcultural influences might impact on cross-cultural management in South African companies, e.g. specific industries and economic sectors, specific companies (private/public, local/foreign), specific locations (rural/urban areas), specific groups within the organization (along racial and managerial/functional lines).