DESCRIBE AND EVALUATE PSYCHOLO

Zimbardo et al (1995) have defined prejudice as a ‘learned attitude toward a target object, involving negative affect – dislike or fear and negative beliefs – stereotypes – that justify the attitudes’. Theories if the origins of prejudice fall into the major categories (i) prejudice stemming from personality variables, and (ii) those which emphasize the interaction between personal and social variables. In 1950, Adorno, Frankel – Brunswick, Levinson and Sanford proposed the concept of the authoritarian personality, a type of person …

…prejudice if the prevailing social norms dictate that they do so and if their wish to become or remain a member of the prejudiced group is stronger than their wish to be fair and equal. As far as definitions and insights of prejudice are concerned almost without exception they stress the hostile, negative, kind and the research which tries to identify how prejudice arises and how it might be reduced also concentrates on hostile prejudice.