Dawn Hand Soap

Dawn Hand Soap Memo Purpose In this memo we will take an in depth look at the magazine advertisement used by Dawn dishwashing soap. With a specific focus on the ad's purpose, description, their target audience, and the ad's strategies. Overall Recommendation They want you to leave with the idea, if you use Dawn soap your hands will posses a unique feeling of freshness. This is a positive way to market a rather boring product. …

…silhouette of a woman's hand with long finger nails. Inside the hand they express a feeling of freshness. They also express this idea in written context at the bottom of the page, this helps the ad appeal to two groups of consumers. Although the overall strategies are to give the consumer a feel of freshness without ever leaving the kitchen. Conclusion I feel that the overall marketing technique used in this ad was very effective.