Define Marketing

When most people hear the word marketing the first thing that they think of is advertising. That is just a small portion of what marketing is. Webster’s dictionary describes marketing as the process or technique of promoting, selling, and distributing a product or service. That includes factors such as customer service, pricing, future products, and many others. Promoting a product or service is a major part of marketing. The primary use of a promotion …

…The product or service must also be where the customer wants. Most people will not drive down a dirt road to have their car washed. The product has to be in a convenient location. In conclusion advertising is just a piece of marketing that is required to make the whole concept work. To be successful in marketing a product or service you must promote, sell, and distribute that product or service to the buyers’ satisfaction.