Dell

SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to …

…everyday Weaknesses · No proprietary technology · High dependency on component suppliers Opportunities · Network-internet, intranet and extranet · Strong potential market in Europe, China and India · Low costs and advanced technology · Growth in business, education and government markets Threats · Competition (price and market share) · Currency fluctuation in countries outside the US · Political instability · Tariff trade barriers Marketing Strategies · Major customers: large corporations, government agencies and medical and educational institutions to small business and individuals. · Strategy: Multinational corporate customers